Tuesday, November 18, 2008

They want to own you

1.

This has been bothering me for a while but I never had the chance to put it into words. Have you noticed that in today's commercials, instead of introducing a product and telling you about the possible advantages of consumption of that service/product, they are actually ORDERING you to start using that junk? It doesn't have to be a junk necessarily but I for one, take offense in the way they are treating me.

Does this words sound familiar?
- Buy now!
- Go now!
- Shop now!
- Call now!
They may even go as far as ordering you to "Save now!"

Obviously, they are going to spend some time on introducing this new junk (allow me to call this thing junk, as they are in most cases nowadays, just for the sake of discussion, and above all, this makes me feel a bit better!) to you and after that they command you to purchase/use that. Hey, what happened to MY freedom of choice? After all, this is my money (that you are after), isn't it? It is my money, my time, my future, my vacation, my everything, my life and "I" want to do whatever that "I" want with it, I don't need someone else decide for me and tell me!

I know they are not forcing me into that but, by repeating these commercials over and over again in the media, which we are all so tragically addicted to, and putting the emphasis in their punch line that is their command, they will get their message through your brain and you find yourself doing exactly what they told you to do!

This came to my attention more distinctly during these past days in USA, the mecca of capitalism whose economy is run by giant corporates and their sale numbers, an economic system who is experiencing one of its greatest crises ever at the moment.

Well, like I said before angrily behind the loudspeaker, we've got to refuse to this dehumanization and show them that we are still intelligent creatures with the ability to think and decide for ourselves with an indefinite FREE will although some favorite philosophers may argue that free will is nothing but a b--ch!

2.

I was sitting comfortably in a flight to Atlanta as the flight attendants started to give out so-called refreshments...that is pretzels and a drink! The paper package of the cheap pretzels grabbed my attention instantly. It said, "HOW TO EAT GOURMET PRETZELS ON A LOW-FARE AIRLINE (SEE BACK FOR COMPLETE INSTRUCTIONS)". Being naive by nature, I said to myself ,"Oh I have got to see this since I have no idea how to eat a god damn pretzel on a low-fare airline...it's got to be more than putting the pretzel in the mouth and chewing it!"

Well, here's the exact instructions, you be the judge.

1. Think about our wonderful low fares at ---.com as you open the packet
2. Place a pretzel in mouth. With each crunch, be reminded of our low fares
3. As you swallow, remember again just how low the fares are
4. Repeat until pretzel packet is empty
5. Keep empty packet to remind yourself to book at ---.com, where you'll always find our lowest fares

I rest my case.

2 comments:

Amir H. Fassihi said...

ha ha ha... did you do it? ;)

Sammy said...

It obviously worked ;)
I mean, at least you remember it.